Enquiry Routing

Previously the website enquiry form generated a standard email that had to be manually triaged and routed. This manual process resulted in enquiries that were incomplete and unactionable, and lost enquiries. The new form adapts to the context and prompts respondents for information depending on the context and their responses. Enquires are routed automatically to the relevant team(s) for a response. Enquirers’ details are automatically injected into the CRM where the inclusion criteria are met.